Most new businesses don't struggle because of a bad idea.
They struggle because the owner opened without knowing what it would really cost, how many customers they'd need, or which steps came first. So money runs short, steps get missed, and the dream starts to feel like a weight.
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I've been there. When I left my corporate job to build my own businesses, I had the drive but not the map. This Kit is that map: simple, in order, and honest about the numbers.
WHAT'S INSIDE
Three tools that work together
The Launch Checklist
More than 50 steps in seven phases, from research and your numbers to licenses, banking, marketing, policies and launch day.
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A target date for every phase
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Nothing important slips through
The Startup Budget Calculator
Type in your numbers and see your answers update instantly.
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Total cash you need to open
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Sales per week to pay yourself
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The month you break even and earn back your costs
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A 12-month plan and launch timeline
The Business Plan Template
Eleven guided sections with plain-language prompts, so you write a plan you'll actually use.
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Your why, vision, mission and values
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Pricing, customers, marketing and risks
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​A strong first draft for a lender
How it works
1
See the whole path
Skim the checklist and give each phase a date. The fog lifts right away.
2
Know your numbers
Spend about 45 minutes with the calculator. You'll know what to charge and what you need to open.
3
Write your plan
Answer the prompts, one section at a time. You'll finish with a plan in your own words.
This Kit is for you if…
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You have a business idea and want to open without expensive surprises
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You've already started but skipped the budget and plan, and you feel it
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You want a clear, simple system, not another 40-hour course
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You want your business to fit your life, not swallow it
It's not the right fit if…
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You need legal or tax advice for your specific situation (talk to an attorney or CPA)
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You're a therapist opening a practice. The Open Your Small Business Kit is made for you.
Made by someone who's done it
Hi, I'm Alicia.
I led international growth and managed thousands of employees as a Director at a Fortune 50 company. Then I left to build my own: a therapy private practice and Tuladhara Yoga, now three studios in Tacoma, Lakewood and Gig Harbor.
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This Kit comes straight from my own launch plans and budgets, rewritten so they work for any small business.
LMFT, 3 studio locations, Author
Questions
What format are the files?
The calculator is an Excel file that also opens in Google Sheets and Numbers. The checklist and business plan come as an editable workbook and a printable PDF.
I'm not good with spreadsheets. Will I be able to use it?
Spend about 45 minutes with the calculator. You'll know what to charge and what you need to open.
Does it work for my kind of business?
Answer the prompts, one section at a time. You'll finish with a plan in your own words.
I'm already open. Is it too late?
Nope! its never too late to improve your business
Will this tell me which licenses or business structure I need?
No, leave that to a CPA and an Attorney