ABOUT ALICIA 

Hi, I'm Alicia! As an author, business coach, small business owner, therapist, and yoga and meditation teacher, I bring a mindful, holistic approach to business start-up and growth. I help passionate entrepreneurs build their dream businesses with intention, purpose, and strategy—so they can create a life they truly love.​

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​I started my career in retail by accident! After earning a psychology degree from Western Washington University with dreams of being a therapist, life took a surprising turn. I landed a role as a regional manager for a small men’s clothing company in the Pacific Northwest, where I got a crash course in running a business. I learned the ins and outs of sales, hiring, training, and business expansion—and got hooked! But I was ready for more, so I joined a Fortune 50 retail company as a Director. Before I knew it, I was leading a team responsible for $500 million in sales and managing over 2,000 employees. I even had the chance to lead international expansion efforts. What I learned from this "accident" is the immense value of every step we take in life. Each step not only teaches us about ourselves but also helps shape a path that can lead to the unfolding of our

dreams- even when we don't yet realize it!

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It was a wild ride! But after 20+ years of building someone else’s dream, I wanted to slow down and build something of my own. So, I took the leap—and wow, it was not the slowing down that I expected! The first year, I was constantly working, felt chained to my business, and rarely took time off. Maybe you know the feeling? I was exhausted and even started questioning my sanity. Why had I left my comfy corporate job for this? But I’m no quitter. If others could succeed, so could I! I just needed to skill up. In a big company, there’s a department for everything, but now it was just me. So, I learned the basics of bookkeeping (and then decided to hire someone!). I tackled marketing, figured out some  tech (and then decided to hire someone!), and built my knowledge bit by bit. The most valuable takeaway from my corporate life, though, was the power of vision planning, goal setting, and building the right team. Those skills became my foundation.

 

Fast forward to today: my small business has grown into a multi-location success with seven zeros behind it. I have a team of future-focused, engaged leaders who share my vision, and together, we’re making it happen. It’s incredibly rewarding, and yes, it’s hard—but I wouldn’t have it any other way.

 

Now, I’m here to help you build your dream with the same tools and insights that got me here.​ Oh, and remember that psychology degree? I recently finished my master’s in Marriage and Family Therapy and opened my private practice. This time, I used all the insights from my first business journey—minus the headaches! Now I’m helping others build their dreams and transform their lives with the same tools that got me here. Let’s make your vision a reality!