ABOUT ALICIA 

Why I Do This Work 

I believe your business should feel like a meaningful extension of who you are—not something that drains your energy or demands your entire life.

​

Hi, I’m Alicia. I’m an author, business coach, therapist, yoga and meditation teacher, and multi-business owner who believes in blending strategy with soul. I help entrepreneurs build aligned, sustainable businesses through grounded leadership, intentional systems, and mindful growth.  My journey started with a psychology degree and a dream of becoming a therapist. Instead, I found myself in retail leadership, where I learned everything about running a business—from hiring and operations to expansion and team development. Eventually, I became a Director for a Fortune 50 company, leading international growth efforts and managing thousands of employees.  It was challenging, exciting work. But it wasn’t my dream.

 

So I took a leap.

 

I left corporate life to build something of my own—and instead of slowing down, I worked harder than ever. I was exhausted. Overwhelmed. And questioning everything.  But I’m not a quitter. And I believe deeply in learning from what life gives us.
So I used the tools I gained over two decades—leadership, systems, team-building, and strategic clarity—and rebuilt my business from the inside out.

 

Today, my once tiny business is a multi-location, seven-figure company run by a dedicated team of leaders who share my vision. And I came full circle to my original passion—earning my master’s degree in Marriage & Family Therapy and opening a thriving private practice built with intention, not chaos.

 

Now, I help entrepreneurs:
✨ build teams that support their mission,
✨ create systems that bring ease and clarity,
✨ grow audiences that align with their values, and
✨ shape businesses that feel like a true reflection of who they are.

I know what it’s like to feel stuck in a business that asks you to hustle 24/7 — to feel like you’re constantly reacting instead of creating. I started coaching because I believe business should support your life, not take it over.

​

My mission is to guide purpose-driven entrepreneurs to build operations, teams, and strategies that let them lead with clarity, confidence, and calm — so their business can grow without burning them out.

​

Who I Work With 

I work with small business owners who:

• Feel overwhelmed by juggling all the moving parts — team, operations, marketing, clients — and wish they had breathing room.

• Want to grow their business intelligently, not just hustle harder.

• Believe in impact and integrity, but need structure, systems, and support to make it sustainable.

• Want to attract clients that value what they offer — not just any client who shows up.

If that sounds like you, we might be a great fit.

​

What I Help You Do 

Here’s how we’ll work together to transform your business:

• Build a strong, aligned team — people who share your values and help your business run smoothly.

• Create strategic operations and systems — so your business isn’t dependent on you, but runs with ease and clarity.

• Define and reach your ideal audience — market with intention so you’re connecting with clients who really resonate with your mission.

• Develop a clear roadmap for growth — customized plans and actionable next steps, so you know exactly what to do and when.

I’m not about quick fixes or “hustle harder” — I’m about building a business that stands the test of time, while leaving room for the life you want to lead.

​

Credentials, Values & What Makes Me Different 

• I’ve walked this path myself — I’ve built and managed businesses, faced the overwhelm, and come out the other side.

• My philosophy is heart + strategy: I blend practical systems and business smarts with empathy, intention, and mindset.

• I value alignment, balance, kindness, and sustainability — values I bring to every coaching session.

​

What Clients Experience 

When we work together, you leave feeling:

• More in control — with structure, clarity, and peace of mind.

• More empowered — leading a business that reflects your vision, not someone else’s.

• More confident — knowing you have a plan, a team, and a strategy for growth.

• More freedom — because your business works for you, not the other way around.

​

Ready to Get Started?

If you’re ready to build a business that feels aligned, intentional, and built for growth, I invite you to take the next step.

 Let’s explore how I can help you build the systems, team, and clarity you need.

 

See which program fits your current stage best.